This Is Why Millennial Job Seekers Are So Confident

Hiring managers can sometimes be baffled by millennial job seekers and their stark confidence in approaching a job opportunity at a new company. Why do they act as though they know everything about the company and come in confident of what they should earn in that job?

It’s a job seeker’s market these days, thanks to online company reputations and online review sites in particular.

A Company’s Online Reputation – More Visible and Influential Than Ever Before

According to the 2017 CareerArc Employer Branding Study, 31% of employers claim review sites give an unfair portrayal of a company’s employment practices and company culture, with 55% of companies believing these sites provide only a somewhat fair portrayal of employers.

Unfortunately, whether companies feel they are portrayed accurately or not, job seekers are utilizing every resource available to them in order to form an opinion about them.

The study also found that 91% of candidates seek out at least one online or offline resource to evaluate an employer’s brand before applying for a job.

To make matters worse for employers, a good number of the online reviews that are left on review sites are written by employees that were laid off or let go. Obviously folks that have been fired are more likely to leave a negative review, even when their experience may have been an isolated perspective.

“66% of candidates reported sharing their negative perception of an employer who had laid them off,” said Robin D. Richards, Chairman & CEO at CareerArc, a HR technology company. “That is nearly double the rate from two years ago when only 38% of job seekers had reported sharing their negative views.”

What has caused this increased influence that online reputations have for employers and companies everywhere? Two key areas stand out. The first is obviously the rise in the Internet, social media, and job review sites.

The second is a shift in attitude within recent years. In recent months, we have seen the outrage and unifying effect one person speaking out against wrong doing can have. Others are inspired to speak their truth.

“In just the past decade, social media and employer review sites have given the workforce unprecedented influence in shaping both consumer and employer brand perception,” said Richards. “The multiple employment practices and ethics headlines that dominated 2017 alone illustrate how one post, or one viral hashtag, can spark a movement.”

How Millennials Respond to Company Reputations

While I often hear people say that millennials are no different than any other generation, I can’t help but point out how different their job hunting process really is. The availability of information online changes the scope of the job search.

Millennials not only have the ability to find out what the entire interview and hiring process is like for a position they are after, but they can find salary ranges for their location, helping them ask for what they are worth, rather than pulling a number out of the air and hoping it falls in their range.


Source: Forbes ,